Bridget Carman has worked for the Dixcart Group for over twenty years. Her role has evolved considerably, and she has two dedicated members of staff reporting to her.
Bridget’s role focuses on the development and implementation of marketing strategy for the Dixcart Group and she is also heavily involved in formalising business development objectives and putting in place metrics to measure performance versus goals.
The objective of the Marketing Team at Dixcart is to understand the priorities of each of the nine Dixcart offices and to ensure that these are reflected within the Group Marketing Strategy. Key marketing responsibilities include corporate image, website: design, content and SEO, brand messaging internally and externally, and on-going development of the Social Media strategy.
The Dixcart Group provides a variety of professional services that have been extended over the years and the marketing department are involved in each of these business sectors. The roots of the company are private wealth and corporate advice, with additional expertise being added in terms of aircraft, ship and yacht registration and the expansion of structuring and legal services.
During the past five years, Dixcart has expanded into the sectors of residence and citizenship advice, with the establishment of Dixcart Domiciles Limited. The Group also offers serviced offices, under the name Dixcart Business Centres, each of which, in addition provides professional support services to clients, in six different countries. Marketing has been heavily involved in these initiatives.
Prior to joining Dixcart, Bridget Carman studied at the University of Manchester where she gained a first-class honours degree in Management Science. She then moved on to work in the marketing departments of; Procter & Gamble, Thames Television and L’Oreal, gaining a wide experience of marketing and business development.
Subsequently she provided marketing consultancy services to a product designer and to a legal practice, based in central London.